I created a wallets and accessories brand in my spare time while working as a design engineer in the medical field. Sidekick was a way for me to keep my skills sharp in the consumer goods world I had spent so much time in. It was also my first experience in creating a brand, language, and suite of products from the ground-up.
The original sidekick wallet was something I made early in college and revisited almost a decade later to improve upon. Eventually the Sidekick wallet became the Sidekick Brand, expanding to 4 SKUs and selling over 100 wallets before shutting the brand down at the beginning of the pandemic.